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Foundation Staff

Tobi Ferguson
Chief Executive Officer

As Executive Director of the Healthcare Foundation Northern Sonoma County Tobi Ferguson brings over 25 years of marketing, communications, management, and strategic planning experience. Prior to joining Healthcare Foundation, Tobi was the owner/principal of Cross Impact Consulting, a management consulting firm specializing in non-profit solutions management. In addition, she has tremendous depth in the healthcare field and had the great fortune to have been affiliated with two of the largest, most prestigious organizations in the Fortune 500; Smith Kline Beecham and Johnson & Johnson.

In addition, she brings broad experience in the non-profit community, assuming a number of leadership roles including; VP Marketing/Communications for Health Plan of the Redwoods, Chairman of the Board for Sonoma County Chapter of the American Red Cross, American Red Cross Pacific Service Area Committees (Major Gifts Fundraising and Board Governance), Steering Committee for Leadership Santa Rosa, Steering Committee for the Sonoma Health Alliance, Founder of the Johnson & Johnson “Fund for Kids” - and many more. She was awarded an MBA from Pepperdine University in Malibu with an emphasis in Marketing/Management. She received her BS degrees from CSU Long Beach in Microbiology/Business Administration.

Karen Wallace
Director of Administration & Events

A native of Toronto, Canada, Karen pursued a career in advertising and marketing, working at Reader’s Digest, in Toronto, as well as behind the scenes in television and radio. Moving stateside, she worked as assistant to the president of DDB Needham Advertising, in Detroit. After relocating to Healdsburg, she was elected to the Healdsburg Animal Shelter board of directors in 1997 and became president of the board in 1999. While serving the Animal Shelter, Karen studied French at Santa Rosa Junior College, which included a semester in Paris. As a member of the Camp Rose Players and the Raven Players, she has performed in many plays, which include her favorite roles as Kathy in Singing in the Rain and Betty Johnson in Funny Money.  Karen joined Healthcare Foundation as the events coordinator in 2003.

Lindsay Smith
Administrative Assistant

Lindsay was born and raised in Sonoma County and now lives in Novato. She played volleyball throughout high school and received a full-ride volleyball scholarship out of high school to Cal State Fullerton. She graduated from Sonoma State in 2004 with a Sociology degree. She has worked at Exchange Bank in the Wealth Management Department and now is coaching volleyball at Empire Volleyball Club, as well as the varsity team at El Molino High School. She came to the Foundation in February of 2005.

Tobi Ferguson

Karen Wallace

Lindsay Smith